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The mass merchandisers segment is expected to witness the fastest growth over the forecast period. Availability of sex toys such as vibrators, vibrating rings, and penile rings has increased in supermarkets, where more shelve space is allocated for these products. Wal-Mart, Sainsbury, ASDA, and Woolworths started the trend of displaying products for sex aid in the wellness aisle along with other products such as pregnancy tests, sanitary napkins, &